Creates marketing and social media campaigns and strategies, including budget planning, content ideation, and implementation schedules.
Bachelor’s or master’s degree in marketing or a related Digital Marketing Training with proper
Certification.
• Proven working experience of 1-2 years in digital marketing.
• Demonstrable experience leading and managing SEM, marketing database, and social media
advertising campaigns
• Working knowledge of ad serving tools – Facebook Business Manager & Creator Studio,
• Replying to all reviews & Enquiries
• Communicating updates & offers with customers.
• Executing paid promotional campaigns for Brand Recognition, Sales & Lead generation.
• Have an experience of working on Multiple brands.
• To research on trending hastags related to the brand.
• Identifying groups for organic Posts reach.
• Coordinate with the Design team to strategize on the artworks.
• Take care of regular postings/Scheduling on Social Media platforms.
• Running active campaigns on social media to keep the brand active on all social media platforms i.e
Facebook, Linkedin, Twitter & Instagram.
• Creating new ads and editing the existing ads according to new offers and communications to bring
customers through store traffic & leads online via messenger/Conversations ads.
• Finding new ways to promote and experimenting with new formats.
• In lieu of constant improvement, Google analytics & Facebook pixel data must be referred to and
analyzed weekly.
• Making required changes in the ads, demographics, age, interest & devices depending on behavioral
analysis.
Our Office Address:
Digital Sphere
Paul Mansion Building
25, Ganesh Chandra Avenue,
Kolkata, West Bengal 700013
